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http://www.commtechasia.net/comm-mainmenu-28/news/726-singapore-to-be-asias-first-with-hybrid-tv-.html
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Written by Charles F. Moreira
Friday, 23 July 2010 04:46
Viewers
in Singapore and South East Asia will soon be able to watch their
favourite You Tube, MySpace and other streaming web videos directly on
their TV, with Netgem's Netboxes hybrid television technology announced in Singapore on 21st July, 2010.
Netboxes
enables a new TV viewing experience which seamlessly blends broadcast
and broadband content including, for the first time, including You Tube
videos and dedicated TV service, enabling operators to provide
innovative and new connected home experiences, as Netgem’s award-winning
middleware, NetgemTV and Netbox device collection, seamlessly combine
broadcast and broadband delivered content and services into one,
enabling video service providers to provide viewers with a seamless
branded experience.
The NetgemTV middleware operates on open web
technologies and comprises client/server middleware and a set of
applications including a TV guide, a personal video recorder,
video-on-demand and over-the-top services, such as You Tube and games.
Appealing
to a wide range of operator needs, the Netgem set-top box collection
ranges from an internet adaptor for Over-The-Top (OTT) TV delivered
services, to a hybrid broadband and broadcast device and a powerful
media centre. OTT TV is the direct delivery of streaming video directly
to users' Internet-connected devices.
Mr Christophe Aulnette,
Managing Director, Netgem, said “Our Asia Pacific office based in
Singapore was instrumental in securing a deal with one of Australia’s
largest operators.”
“After a recent launch in Australia where our technology was adopted by Telstra Communications, we have now focused our attention on the South East Asia market, with Singapore our strategic base in this key growth region.
“Netgem
will focus on offering this cutting edge technology to Singapore
operators to enhance the entertainment experience of their customers,
before we roll out the technology in the region. Singapore and our Asia
Pacific regional office here is a critical component in our overall
global business strategy.
“As operators work to understand how to
best utilise the full potential of broadband services, the Netbox is a
great illustration of how highly popular broadband Internet video
services, such as You Tube™ and other internet applications can be
optimised for TV viewing and delivered alongside high quality broadcast
content within one, seamless and branded consumer experience,” he added.
Already
installed in over 3 million homes around the world, Netgem customers
include: SFR in France, Telstra in Australia, Monaco Telecom, Elisa in
Finland, Spec-Com for Algeria Telecom, Melita Telecom in Malta and
FetchTV in the UK.
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