EMS survey confirms the euronews success as a multimedia information platform

Press release 12.07.2011

Audience: EMS Summer 2011

EMS survey confirms the euronews success as a multimedia information platform

In Europe 29.9% of the upmarket Europeans are connected to euronews every month to follow the international information

According to the last EMS 20 survey, every month 14.1 million Europeans watch international news on euronews on TV, online or on mobile.  17 % of users are exposed to euronews only on mobile or internet (2.4 million of users), 71% on TV only and they represent 12% of both, digital (internet or mobile) and TV usage.

The EMS 20 study published by Synovate on July 7, measures the media usage of 47 million of upmarket individuals in 20 European countries (including Russia).

euronews  digital offer  includes  the  website euronews.net and its 10 editions *, the video On demand, live streaming services, euronews mobile website, euronews Live applications on iPhone and iPad, No Comment TV application on iPhone , the premium services on connected TV as well as the activities on the most significant social Media.

Managing Director of euronews sales, Olivier de Montchenu said "Anytime, Anywhere, any device is the aim of euronews since many years. This innovative creed being previously present on the over competitive market of the international information media, is fruitful among the European decision makers today. Our partners and the brands which communicate on euronews know that the channel form as well as its multiplied edition services (by language), enable  to offer the good content in the good place  and in the good moment to their audience everywhere in the world. This strategy is today confirmed by the EMS study which analyses the media usage habits of 47 million upmarket Europeans.  Besides its TV, online, mobile or even digital tablets offer, euronews holds its lead on the global scale thanks to the launch of the services on connected TV"

* euronews produces the information for 10 different services in Arabic ,English, French, German, Italian, Persian, Portuguese, Russian and Turkish. euronews in Ukrainian will be launched on August 24, 2011   

For further information please contact: 

Grégoire de Rubiana m +33 (0)6 60 69 30 34

Lydie Bonvallet t +33 (0)4 72 18 80 56

Notes to editors

(1)  About Synovate / EMS Summer 2011:

Since 1995, EMS (European Media and Marketing Survey) has measured the consumer habits of the top 20 percent of households by income in 20 European countries, representing in 2010 a population of 47 million Europeans.

-16 western European countries: Austria, Belgium, Luxembourg, Netherlands, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland and UK.

- 4 Eastern European countries: Poland, Hungary, Czech Republic and Russia. EMS Summer 2011 fieldwork was continuous during 2010.

About euronews

The international news channel euronews covers current events around the clock, everywhere in the world. With 10 language teams** and 370 journalists from more than 20 countries, euronews is a unique organisation in its approach to analysing and presenting the news.

Established in 1993 in Lyon, the channel is viewed by 7.5 million people daily in Europe. euronews reaches 350 million homes in 155 countries via all broadcasting modes: tv, internet, smartphones, tablets, etc.

                                    www.facebook.com/euronews.fans twitter.com/euronews              www.youtube.com/user/euronews                 and euronews on www.dailymotion.com