VIPStore becomes China's leader in luxury online retailing

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VIPStore becomes China's leader in luxury online retailing

Paris, the 20th of January 2012

Launched at the end of 2009, VIPStore is now the leading online retailer of global Luxury brands in China. 

Positioned as a high-end fashion sales club, VIPStore offers its members the highest quality products in a convenient and preferential shopping environment. VIPStore proposes European and American luxury brands through exclusive online private sales to China's customers.

VIPStore's website gets traffic of more than 100.000 visitors per day and counts over 2 million members. About 150 000 new members are signing up each month. VIPStore applies the most advanced online marketing strategy to convert its members into buyers and the numbers of orders are increasing of about 20% per month. VIPStore also puts customer loyalty at the core of its effort. As of today, VIPStore registers average repeat buyers of 35%.

The group has established itself as a leader for 3 main reasons: the great benefits it offers to its customers, its way of operating and its resources.

VIPStore offers its members a product selection from more than 500 luxury brands, each item being handpicked by a team of expert buyers in fashion.

It uses the private sales business model, a model already proven in Europe and the US, where members can bargain and get very advantageous prices on the most exclusive items. The concept gets a great success in China, where the growing middle-class is getting greedier for luxury products yet also sensitive to a preferential shopping experience. VIPStore adds value to the concept by offering its members educative material from fashion experts.

To be able to provide its members such advantages, VIPStore uses its own exclusive sourcing channels and has built a strong supply chain that spreads over Europe, the US, Australia, Japan and South Korea.

VIPStore has achieved great success since its launch and keeps on innovating as it grows. Since 2009, VIPStore's sales have been rising at an average pace of 20% a month.

With a strong focus on protecting and creating brand image in China, VIPStore devotes lots of resource to the editorial and social component of Luxury shopping. VIPStore partners with many of the top social networks in Mainland China to promote both VIPStore and its portfolio of brands. The social aspect of shopping is a key element of successful retailing in China.

VIPStore is set to pursue its fast growth in 2012. The Group and its team of over 350 employees is striving for bridging the East/West fashion divide by providing Western brands with quality access to China as well as educating its membership base on the heritage of Luxury brands.

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Contact

VIPStore Europe

231 rue Saint Honoré

75001 Paris

France

Public Relations Manager Europe : Marie Mure-Ravaud

Phone : +33 644 701 496 - Available from 9 am to 5.30 pm

Email : marie.mure-ravaud@vipstore.net

www.vipstore.com