New programme on euronews: business planet
Press release 27.02.2012
New programme on euronews
business planet23 million SMEs created 80% of all jobs in Europe over the past five years. euronews turns the spotlight on European SMEs in "business planet."
Lyon, France, 27 February 2012 - A new euronews programme, produced in partnership with the DG Enterprise of the European Commission, is devoted to Small and Medium Enterprises.
SMEs have been the driving force of the European economy these past five years, accounting for 80% of all jobs created in Europe. business planet looks at the projects that help SMEs get started, develop their activity and sometimes bring new life to companies lacking in innovation.
The programme also explores the life and times of businesses with radically different experiences: from overnight success to years of patience before breaking even, or business models that had to be completely reinvented to save the company. The stories are all different and instructive.
business planet takes you into the companies to better understand how they got started, expanded and perhaps started all over again. How do they hold onto a niche market, how do they find the funding they need, how do they distinguish themselves from the competition? What are the obstacles and challenges? Each edition of business planet, presented by Serge Rombi, will seek out entrepreneurs with the most surprising projects, always on the lookout for ideas and initiatives that will boost their business.
Serge Rombi, euronews reporter, says, "business planet will showcase the activities of Europe's 23 million SMEs. I am interested in discovering the human stories behind these businesses and gaining insight into the ideas and actions that work, the keys to the success of these SMEs."
Starting on 25 February 2012 on the air and on catch-up TV on euronews.com: this new programme is produced in the 11 language versions of the channel* on the air, on euronews.com/business-planet, and on the euronews LIVE apps for iPhone, iPad and Android.
* Arabic, English, French, German, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian.
euronews reporter: Serge Rombi
on the air, every other Saturday at 06:15 CET - duration: 3'
1st episode: "Success story of an innovative duo"
In the first episode, Serge Rombi will tell us about the success story of a Belgian SME, specialised in technical installations for TV channels, which has made itself indispensable in its sector.
Five years ago, Michel Loiseau and Bruno Thieffry took over the company Video Promotion. In spite of the economic slump, their sales increased by 15% annually. What is their recipe for success?
Starts on Saturday, 25 February at 06:15 CET, then 10:45, 19:45, 03:15 - Sunday 26 Feb. at 06:15, 09:45, 17:45, 02:45 - Monday 27 Feb. at 10:45, 15:45, 17:15, 22:45 - Tuesday 28 Feb. at 10:15, 16:45, 23:45, 04:15, 05:15 - Wednesday 29 Feb. at 15:15, 19:45, 22:45.
Next edition: Saturday, 10 March at 06:15 CET.
About Serge Rombi
Serge Rombi, age 42, is a French journalist with wide-ranging interests and activities who joined euronews in 2007. He is the channel's special reporter for economic and social subjects, and he presents the Business Weekly programme produced by the channel for Air France.Previously, Serge pursued a career primarily in radio then in television (CFI, BFM, Chérie FM...). In parallel, he created and presented seminars on media training and crisis communication, as well as moderating debates on the theme of entrepreneurship and trends in business organisation.
Serge graduated from the Ecole Supérieure de Journalisme of Paris and has a degree in Business Administration from the University Paris I Sorbonne.
For further information, please contact:
Grégoire de Rubiana tel. +33 (0)6 60 69 30 34
Lydie Bonvallet tel. +33 (0)4 72 18 80 56
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