Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws (AcT)

Delivers Thought Leadership and Clarity for Performance Marketers

PITTSBURGH, July 6, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, today published an update to their whitepaper, originally titled "Cookie Laws within the European Union." The update examines the progress made within the past year in defining the EU e-Privacy Directive and provides further clarification as to the status of the laws per country.

Although the deadline for implementation of the law was May 26, 2012, not all of the EU member states interpreted the law in the same way. In fact, some countries have not interpreted – or implemented – the law at all. This has left most Europe-based web sites' owners uncertain of how to ensure their web sites are compliant.

"Over the past year, we've helped many of our clients overcome the challenges associated with the EU e-Privacy Directive," said George Bordo, General Manager at Direct Response Technologies. "Through that process, we amassed a great deal of expertise and chose to share that knowledge with the performance marketing industry."

For those performance marketers and publishers that find themselves challenged by the EU Cookie Laws, Direct Response Technologies offers:

• Additional knowledge and expertise to bring clarity to a perplexing state of affairs.
   
• Personalized business solutions that provide alternatives and options for managing the complex business challenges associated with the EU e-Privacy Directive.
   
• Consulting services from knowledge experts who have worked with the most prominent leaders in the performance marketing industry.

For more information on the EU Cookie Laws, download the update or the original whitepaper at http://www.directtrack.com/dt/eu-cookie.

About Direct Response Technologies

Direct Response Technologies (DRT), the architect of DirectTrack^®, provides best-in-breed technology to the world's most powerful performance marketing and affiliate programs. Merchants and networks choose DRT for the reliability, scalability, and accuracy of its solutions.

For more information about Direct Response Technologies or DirectTrack, visit our website at www.directtrack.com or contact us at (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack #affiliate #tracking #eucookielaw 

Tweet This: Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com