La campagne marketing globale de SORRENT pour le jeu pour téléphones mobiles DRIV3R de Atari alimente la demande de loisirs mobiles
Presse Economique / High-Tech
SAN MATEO, Calif.--(BUSINESS WIRE)--Aug. 2, 2004--
Une campagne marketing sans précédent touche les consommateurs par le biais de la télévision, la presse, l'Internet et les détaillants
Business Editors/High-Tech Writers
SAN MATEO, Calif.--(BUSINESS WIRE)--Aug. 2, 2004--
Unprecedented Marketing Campaign Reaches Mainstream through
Television, Print, Online and Retail
Sorrent's global launch of Atari's DRIV3R(TM) for mobile was
released simultaneously by major wireless carriers to coincide with
the launch of Atari's console versions, representing the industry's
largest integrated marketing campaign for a single mobile
entertainment title. As publisher of DRIV3R for mobile, Sorrent is
working closely with Atari and wireless carriers around the world,
from AT&T to Vodafone, to drive consumer demand for the mobile game
with extensive online, print, radio and television advertising.
"Consumers gravitate toward great game play regardless of the
platform," said Greg Ballard, CEO of Sorrent. "By approaching mobile
phones as the fourth video game platform, carriers, licensors and
publishers are able to tap into a global market for mobile
entertainment. DRIV3R for mobile is a great example of how integrating
marketing efforts across parties can add to up to more than the sum of
its parts."
The "Mobile by Sorrent" logo was featured globally in Atari's
multi-million dollar advertising campaign for DRIV3R, which included
print and television ads. The official Web site (www.driv3r.com)
features an integrated page (www.driv3rmobile.com) where visitors can
learn about the mobile game, sign up for text message alerts, and buy
the game directly. The site is localized by country and offers content
by handset and by carrier.
In the U.S., DRIV3R for mobile secured featured placement on the
game decks of all major mobile carriers, and several are featuring the
game on their Web sites, as well as in brochures and in-store
collateral. North American wireless subscribers with Java-enabled
phones can purchase DRIV3R for mobile directly from www.java.com.
Sorrent also worked with Atari and leading mobile carriers on
targeted in-market programs in Europe:
-- Telefonica rolled out a unique television and print campaign
for DRIV3R and teamed with Atari Iberica for an additional
campaign.
-- Orange UK executed a broad SMS advertising campaign to its
customers.
-- DRIV3R for mobile is highlighted in a Transylvanian promotion
in bars and cafes across Italy, including a special DRIV3R
cocktail, fan kits and collateral.
-- SFR in France is planning a feature promotion of DRIV3R for
its summer season.
Since its launch in June of this year, DRIV3R for mobile has
secured exceptional reviews in the U.S. and Europe, including:
-- "(DRIV3R for mobile) is a huge step forward for handset
gaming." - IGN.com
-- "Finally, a next generation cell phone game that's actually
fun!" - 1up.com
-- "4 out of 5 stars" - GameSpy.com
-- "8 out of 10" - Gamezville
-- "9.6 out of 10" - Telefonica Spain
Sorrent developed and published DRIV3R for mobile under an
exclusive, multi-year, worldwide licensing agreement with Atari, Inc.
(Nasdaq:ATAR), a leader in interactive entertainment. At launch, Atari
had shipped 2.5 million copies of the console versions of the game to
retail outlets worldwide.
For more information on DRIV3R for mobile and to receive text
message alerts about game availability, visit the official web site at
www.driv3rmobile.com.
About Sorrent, Inc.
Sorrent is a leading creator and global publisher of wireless
entertainment. Sorrent's critically-acclaimed content features single
and multiplayer games, based on original and licensed properties,
including an award-winning suite of FOX Sports titles. Sorrent has
developed a proprietary technology infrastructure that delivers
graphically rich, fast-paced mobile games on more than 100 Java and
BREW-enabled handsets. With offices in San Mateo, California and
London, England, the company's extensive distribution network includes
all of the U.S. wireless carriers, as well as some of the world's
largest carriers around the world. Founded in 2001, Sorrent has
attracted top tier venture capital firms including NEA, BA Venture
Partners, Sienna Ventures and Globespan Capital Partners. For more
information, visit www.sorrent.com.
Sorrent, Inc. is a trademark of Sorrent, Inc. All other trademarks
are the property of their respective owners. DRIV3R under license from
Atari, Inc. 2004 Atari, Inc. All rights reserved.
CONTACT:
Alta Public Relations
Nicole Kennedy, 415-503-3922
nicole@altapr.com
KEYWORD: CALIFORNIA INTERNATIONAL EUROPE
INDUSTRY KEYWORD: ADVERTISING/MARKETING TELECOMMUNICATIONS
NETWORKING COMPUTERS/ELECTRONICS ELECTRONIC GAMES/MULTIMEDIA PRODUCT
SOURCE: Sorrent, Inc.
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