Izicap signs a partnership deal with Ingenico Group (Cartes show / FinTech)

Izicap signs a partnership deal with Ingenico Group, gaining access to the world's largest payment terminal network

At the CARTES SECURE CONNEXIONS trade show, Izicap will present its Card-Linked Marketing customer loyalty solution for small merchants, to be integrated into the Telium Tetra Marketplace.

Meet on 17 November at CARTES SECURE CONNEXIONS

Ingenico Group Booth - 4J003

Start-up Challenge:

Izicap will pitch its solution on 18 November at 11am

Nice, 16 November 2015 - Izicap, a pioneering French start-up specialising in Data Marketing and Card-Linked Marketing, has announced that it has signed a partnership deal with Ingenico Group, world leader in integrated payment solutions, to be integrated into the Telium Tetra Marketplace. The start-up will be present at Ingenico Group's booth at CARTES SECURE CONNEXIONS, where it has also been chosen to participate in the Start-up Challenge.

The customer loyalty solution via Izicap's Card-Linked Marketing payment card will be available in HTML5 on Ingenico Group's Telium Tetra Marketplace as soon as it is rolled out.

By combining Telium's security and HTML5's flexibility, Telium Tetra harmonises payment applications with business applications, in order to allow merchants to improve their in-store interaction with customers. This goal is shared by Izicap, which wants to provide franchised and independent merchants with the same customer relationship marketing tools as retail giants.

By transforming consumers' bank cards into loyalty cards, and existing payment terminals into customer relationship management tools, Izicap provides small merchants with a comprehensive and tailor-made marketing programme that provides sales statistics and analyses, monitors visits and average baskets, compares results with those of other banners in the sector, and lastly, recommends and sets up targeted loyalty offers.

"This integration into Telium Tetra is an extremely important step for us," said Miguel Mateus, Izicap's CEO. "Aside from the terrific recognition that comes with incorporating the world leader's flagship solution, this deal will give a tremendous boost to our  international rollout: we will be able to access the world's largest payment terminal network."

Reda El Mejjad, Izicap's president and founder, added that "After having signed deals with banks in France (notably one of Crédit Agricole's regional banks), then with an acquirer in the UK (Markadis, in an exclusivity deal), we are signing our first industrial partnership. It's a sign that the market is maturing, that the industry is recognising that added value will increasingly come from services, and that the small merchant market is finally receiving proper recognition."

Proving that Izicap has created a new business in a niche market, the start-up was chosen along with 4 other finalists to participate in the trade show's Start-up Challenge in order to grant the most innovative company in the category « Secure solutions for new means of payments ».  Miguel Mateus, Izicap's CEO, will pitch his company's solution on 18 November at 11am.

Izicap's solution, in a few words

Izicap has developed a Card-Linked Marketing solution for small independent and franchised merchants that rivals those of the largest players.  Unlike retail and e-commerce giants, which have powerful customer relationship marketing solutions at their disposal, these small merchants, which nonetheless play a key role in terms of social ties and the local economy, currently do not have any adequate, functional and effective customer loyalty marketing solutions.

By transforming consumers' bank cards into loyalty cards, and payment terminals into customer relationship management tools, Izicap is changing the game. 

Thanks to Izicap's solution:

? Small merchants benefit from a tailor-made marketing programme that is directly integrated into their existing payment terminals, provides sales statistics and analyses, monitors visits and average baskets, compares results with those of other banners in the sector, and lastly, recommends and sets up targeted loyalty offers.  No investment in time or skills is needed: Izicap's marketing team manages operations and only requires validation of customer loyalty.

? Acquirers provide their business clients with a strong value-added service without having to incorporate marketing or technical skills, as this is managed by Izicap. The solution uses existing payment terminals and as a result does not require any set-up.

? Customers are no longer encumbered with multiple loyalty cards, and benefit from offers that are truly suited to their consumption habits, in their habitual stores.

For more information or for an interview, please contact the

About Izicap

Izicap is a pioneering French start-up working in the fields of Data Marketing and developing customer loyalty. Founded in 2013 and based in Sophia-Antipolis, Izicap has developed a comprehensive Card Linked Loyalty solution aimed at local businesses. The Izicap solution works in partnership with Acquirers, helping them make the best use of payment card data for the benefit of merchants. Recently rolled out in France via a banking partnership, the solution has now been launched in the United Kingdom via an exclusivity deal with the private company Markadis under the brand name of Mii-Promo. Izicap is supported by BPI France and the Village by CA from Crédit Agricole.

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About Ingenico Group

Ingenico Group (Euronext : FR0000125346 - ING) is the global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world's largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are trusted world-class partner for financial institutions and retailers, from small merchants to several of the world's best known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise.

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Clémence Rebours

Siham Morchid

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