INVIBES ADVERTISING : INVIBES LAUNCHES NEW AD FORMAT, INVIBES ZOOM, A UNIQUE SOLUTION ON THE MARKET (AcT)
Paris, 2 May 2018 - INVIBES ADVERTISING, an advanced technology company specialising in digital in-feed advertising, announces the launch of Invibes Zoom, a new milestone in developing the interaction between web users and adverts via a zoom feature that highlights the product in the ad format.
Link to product demo: http://demo.invibes.com/preview/index.html?bvci=9271
Invibes Zoom highlights product characteristics by adding a progressive zoom to the ad when the user scrolls down the page. This transformation of the image is more effective at attracting the user's attention and thereby leading them to the advertiser's website.
INVIBES ADVERTISING CEO and co-founder Nicolas Pollet said: “Highlighting the product is essential in ad creation. The focus offered by this new format allows the specific features of the product to be highlighted, while taking a step further in the evolution of the user experience.”
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A propos d'INVIBES ADVERTISING
Créé en 2011, INVIBES ADVERTISING est une adtech spécialisée dans la publicité digitale. Elle a développé une solution publicitaire qui s'appuie sur un format In-feed (intégrée dans les contenus média) inspiré des réseaux sociaux et optimisé pour une diffusion sur un réseau fermé de sites média (CCM Benchmark, Lagardère, Altice Media, Team Media, Prisma…). Ses clients sont de grandes marques (Cisco, Danone, Groupe Mulliez, PSA, SNCF, Volkswagen,…). INVIBES ADVERTISING dispose du Pass French Tech 2016.
INVIBES ADVERTISING est coté sur Euronext Access (Mnémonique : MLINV – ISIN : BE0974299316)
Plus d'informations sur www.invibes.com - www.invibes.ch
Suivez en direct les dernières actualités d'INVIBES ADVERTISING sur Twitter : @Invibes_Ads_FR
Contacts
Relations Investisseurs
INVIBES ADVERTISING
M. Kris Vlaemynck, CFO
kris.vlaemynck@invibes.com
Anne-Pauline PETUREAUX
apetureaux@actus.fr
+33 1 53 67 36 72
Relations Presse
ACTUS finance & communication
Vivien Ferran
vferran@actus.fr
+33 1 53 67 36 34
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Full and original press release in PDF:
https://www.actusnews.com/documents_communiques/ACTUS-0-53120-cp_invibes_zoom_vf-en.pdf
Source : Actusnews