JUNIPER RESEARCH : 55 millions de ménages européens devraient être équipés de la télévision numérique terrestre (TNT) en 2009
( BW) Presse Economique / High-Tech
BASINGSTOKE, United Kingdom--(BUSINESS WIRE)--June 16, 2004--Le nombre de ménages européens équipés de la télévision numérique terrestre (TNT) devrait atteindre près de 55 millions d'ici 2009, soit 55 % de l'ensemble des ménages européens équipés de postes numériques et 30 % de l'ensemble des ménages possédant une télévision, selon une nouvelle étude réalisée par Juniper Research.
Business Editors/High-Tech Writers
BASINGSTOKE, United Kingdom--(BUSINESS WIRE)--June 16, 2004--The
number of EU households with digital terrestrial television (DTT) is
set to reach nearly 55 million by 2009, representing 55% of all
digital households in the union and 30% of all TV households,
according to a new report from Juniper Research.
Furthermore, whilst none of the ten new member states have yet
launched DTT services, most are expected to begin transmissions within
the next five years, contributing more than 5 million DTT households
by the end of the decade.
The report - which also takes BSkyB's latest free-to-air satellite
package into account - reveals that the UK will remain the EU country
with the highest overall level of digitalisation, although its
forecast digitalisation rate by 2009 (89-90%) will be some way short
of the British government's target for analogue switch-off (95%).
Other countries expected strong digital growth over the period are
Finland (85% by 2009), Italy (83%) and Spain (77%).
By contrast, Greece - which offers around a dozen channels via
analogue terrestrial means, and in which pay TV packages have proved
to have limited appeal - is expected to have digital penetration of
less than 10% by the end of the period.
However, the prognosis for pay DTT services is less hopeful.
Report author Dr Windsor Holden, said, "Generally speaking, DTT
growth will be strongest in markets with only a limited number of
free-to-air services. However, given the strength of existing pay TV
services in the majority of countries, pay DTT alternatives will find
it extremely difficult to compete given the comparatively small number
of services they would be permitted to offer."
Dr Holden also expressed his concern that the implementation of
proposals made by the Broadcasting Policy Group in Beyond the Charter
(that the majority of the BBC's digital channels, including BBC1 and
BBC2, should cease to receive public funding from 2007, and should
instead be paid for by subscription and/or advertising) would
negatively impact upon the development of digital services in the UK.
"Quite clearly, the success of digital terrestrial television in
the UK is due to the availability of a significant number of
additional free-to-air services, most of which - such as BBC4 and
CBeebies - are provided by the BBC. Were any future government to
adopt the subscription model recommended in Beyond the Charter, then
it is likely that takeup of digital services would decline markedly."
White papers and further details of the study 'Digital Terrestrial
TV: Prospects in the Enlarged EU' can be freely downloaded from
http://www.juniperresearch.com. Alternatively please contact Michele
Ince at micheleince@juniperresearch.com, Telephone +44(0)1256 345612.
Juniper Research provides research and analytical services to the
global hi-tech communications sector, providing consultancy, analyst
reports and industry commentary.
CONTACT:
Juniper Research
Michele Ince, +44(0)1256 345612
micheleince@juniperresearch.com
KEYWORD: NEW YORK UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: TELECOMMUNICATIONS CABLE TELEVISION/RADIO
PRODUCT
SOURCE: Juniper Research
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